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Some of the most beloved images of the urban environment are the faded advertisements adorning the bricks of century-old buildings. Often, they are for some product or business that has since gone defunct — evoking even more mystique. These billboards tell the story of a very specific period in our history. We love them, really. But for a time I imagine these deteriorating signs were a sign of dereliction and disinvestment.

In this short documentary, we’re exposed to the dying art form of painted billboards. With the proliferation of vinyl, it’s interesting to consider that in a hundred years, little will remain of our large format branding and advertising.

Click here to watch (on Vimeo) (Unable to embed, sorry!)

– Victor

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